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Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation ... Under his proposition, the Tech City Investment Organisation would move its operations across from ... size of budget would be shifted into London Partners. The Tech City Investment Organisation is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

Dell is to offer cash rewards to customers who promote its products on social networking sites ... Its Share and Earn scheme, launched this week, enables customers who promote Dell products to earn 5 if one of their "shares" leads to a sale of a Dell product worth more than 70. The global ... the registration process. Participants can then click to share information on Dell products, across over 300 ...

Citroen ties up with Facebook for 'first' crowsourced production vehicle

By Alex Brownsell, 03 April 12, 11:45

1 city car, in what it claims is the first crowdsourced production vehicle in the UK. ... production and be available to buy later this year. Melina Kacherou-Carage, head of digital marketing ...

VW delays Beetle campaign due to production difficulties

By Alex Brownsell, 03 April 12, 08:30

Volkswagen has been forced to delay the launch of an ad campaign to promote its latest Beetle model, citing difficulties in supplying UK customers with the vehicle.

Tech: Nike rediscovers its leadership position with FuelBands

By John V Willshere, 23 March 12, 12:00

is once again leading the way on innovation. John V Willshere outlines the strategy behind the product. ... on marketers' calendars. It's the flagship product of Nike Fuel (the next generation of Nike+). By wearing ... developed something that it is as much about marketing as it is product. Nike has been using technology to fuse product and marketing for years. For instance, NIKEiD, a platform that enables users to design ...

Battle of the tech patents: is marketing the winner or loser?

By Stuart Derrick, 14 March 12, 12:00

marketplace. 'Once there is traction behind a product or technology, and the marketing spend kicks in ... and Apple have both been subject to injunctions recently preventing them from selling products due to patent ... at significant cost. 'As it's far easier now to get products to mass market quickly, IP is much more ...

Thomas Cook promises 'differentiated' product

By Loulla-Mae Eleftheriou-Smith, 17 January 12, 04:27

better differentiated holiday product to consumers and to focus on "quality", not "celebrity". ... call centre. Thomas Cook intends to deliver an "exclusive, differentiated product" to consumers ... , instead focusing on destination-based marketing, which highlighted its specific holiday products ...

Nationwide shifts to product focus with new campaign

By Alex Brownsell, 16 December 11, 12:00

three years, as the brand looks to improve awareness of its products.

Brands pledge to avoid promoting unhealthy products to kids online

By Matthew Chapman, 28 November 11, 09:56

to prevent exposing children under 12 in the European Union to the marketing of unhealthy products. ... on their websites to "better for you" products, which fulfil nutrition criteria based on accepted scientific ... companies' websites, following their pledge in 2007 to only advertise "better for you" products on TV, print ... for these products across all programmes, according to data from Accenture Media Management. Signatory companies ...