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Paul Smith

one of the progenitors of 'Cool Britannia', it is telling that the first product Smith sold is said ... in terms of product launches, and geographically. In the early days of the business, Smith would unearth cool products for the shops to sell. Those 'magpie' instincts have helped the brand extend across ...

Industry view: Is easyJet's marketing makeover working?

having an impact: what easyJet has done is to clearly bring quality to its product while price has taken ...

Hovis launches British Farmers Loaf with £3.5m marketing push

premium product called British Farmers Loaf.

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ... goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ...

Clinton Cards chief Willson-Rymer departs following administration

Administrator Zolfo Cooper has confirmed a large number of board members will also exit, including product development director Debbie Darlington and non-executive director Dave Hughes, the former chief marketing officer at Game. Non-executive chairman Don Lewin will also depart, alongside group managing ...

Bing steps up challenge to Google with new 'social search' feature

The internet and tech giant is rolling out redesign of the Bing homepage which introduces a social sidebar, incorporating results from a user s social network contacts, while maintaining the natural search function. It also introduces an Ask a Friend feature which enables users to pose questions ...

2012: The year of NFC contactless payments?

card, which could then be used to purchase products on Amazon. The transaction was possible because ...

High times for booming energy-drinks sector

of the potential challenges facing the sector is commoditisation, and innovation, whether it be via product or pack ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. They are looking for brands that not only give them the product benefits, but also make positive contributions ... are running ahead of marketers. It used to be that marketers ran ahead; they could provide the products ...

Facebook looks to boost payments revenue through new app store

. "Growth in use of Facebook through our mobile products, where our ability to monetize is unproven, as a ...

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