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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

manager Terry Venables then appears, not screaming, because of his use of the Nivea Sensitive products ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. They are looking for brands that not only give them the product benefits, but also make positive contributions ... are running ahead of marketers. It used to be that marketers ran ahead; they could provide the products ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products. ... . With soap, and shower products, viewed as essential, everyday cleansing products they are protected from ... up to more luxurious soap, bath and shower products are limited and people have become used ... , bath and shower products (%) by company, 2010 {"dataSourceUrl ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

product sell, disguised as a sustainability initiative. It assumes people are more motivated by green than ...

Welsh rugby stars soften up with Dove Men+Care partnership

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 02:39

platform for showcasing the superior skin care qualities and high performance of our products in the Dove ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

'Super Size Me: Product Size as a Signal of Status' quote data showing that portion sizes have increased ... , for example increased value, to the right audience. By introducing customers to your entire range of products ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products ... and advertising. Where products came from, and the company behind them, will be factors in purchase decisions ... and responsibly made products. Marketers who dismiss this as "niche" will surely miss out. ...