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Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

have had a relationship with customers on money products before we had a money product which ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

-lipped as to whether there will be a UK launch of the product. Follow Sarah Shearman on Twitter @Shearmans ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

understood the benefits in giving people reasons to be fans. From photos of new products to videos from ... by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

Confused.com is extending its Nectar promotion across its entire product range, after what

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

have bought a product or service via their device, while 38% of respondents to its Mobile Online ...

Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

By Sarah Shearman, 14 March 12, 12:23

different product segment. His appointment comes amid an ongoing reorganisation of the marketing function ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

to focus on the speed of its latest contactless and mobile payment products, which allow users to pay ... , is understood by consumers,' says Dima. 'Speed is one of the key benefits of our new products, so we thought ... trying to buy tickets to Olympic events discovered that they could use only Visa payment products ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

London, which more explicitly emphasises the benefits of its products to customers. The new ads, which launched this week, promote Santander's 123 Current Account and Major ISA products. The former account ... of the sportsmen with product messages. Moor added: "The sponsorship assets have been very useful and we ...