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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ... partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

significant evolution, noting: 'A young tech company partnering a 125-year-old company isn't something you ... to create his own track, providing the platform for its production and release. Pepsi's latest music ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

, will give Bright Food access to extensive brand-building, technical and product-development capability ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

intimacy means exactly that. The product might well end up inside the person (snack, beer, analgesic), or the person might well end up inside the product (hotel, aircraft, bank). Either way, it's a physical ... products through all stages of development. - Michael O'Leary , Ryanair's infamous chief executive, has ...

We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

be on the shelves as I want to find out what they taste like. McVitie's: We're always looking at new products ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ... goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ...