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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

products and services into the existing customer base. He joined the company this month having ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

( ) Confused. com Wordley Production, Hornet Inc/PHD 44 5 ( ) Aviva ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

, automotive sector leader at KPMG Management Consulting, agrees that Nissan has the right product range ... and product. Otherwise it may find that sales and market share slow down as quickly as they accelerated ... ' products such as the GTR and Leaf electric vehicle. We've also created some flipping good marketing ...

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

The fallout prevented the production and delivery of all-important parts, and the launch of the latest version ... can operate in an environment where you've got a challenge getting hold of the product, let alone ... had departed for a European role with the manufacturer. Different Honda products appeal to vastly ...