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McDonald's trials McWaiter service

By John Reynolds, 16 May 12, 10:32

initiatives, including new technology and food products, at a number of selected restaurants, in a bid to gain ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

the right product that delivers nutritional benefit as well as a new, exciting taste." McDonald ... that Fruitizz, which it piloted last year in Wales, was the latest new product in a series of improvements ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

products. Brand View: Zoe Howorth, Coca-Cola Expert View: Callum McGeoch Today's teens have ... in the real world and bring people experiences and give people the opportunity to taste the product ... to demonstrating that their interest goes further than the product they are selling to them. We feel strongly ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks products, they can have them,' is Cranna's summation of the strategy. Extended presence ... on the go, while its whole-bean coffee products have been sold in UK grocery channels since 2006. More recently, Starbucks has extended its retail presence to chilled coffee and Frappuccino products and mounted ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

manufacturers to publish clear guidelines on salt, sugar, fat and calorie consumption on their products. However ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

In a front page interview with The Observer, Professor Terrence Stephenson, the vice-president of The Academy of Medical Royal Colleges compared some food companies to tobacco companies, which sought to delay crackdowns on their products. The Academy is an umbrella organisation for medical royal colleges ...

Burger King pushes innovation message with first lamb recipe

By Matthew Chapman, 29 March 12, 10:17

Burger King will push its product innovation with a campaign marketing its first lamb recipe ... The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product. Lamb Flatbread ... does this prove that we are continuously leading the way when it comes to product innovation, it also ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

By Gemma Charles, 24 March 12, 12:01

) and Subway each made commitments to cut the calories of their products. The commitments include: Asda will develop a new reduced-calorie brand across a range of products that will contain at least 30 ... Morrisons will launch a range of healthier products developed by its chefs and nutritionists. More than 300 ...