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Editor's comment: The key to being in our Power 100: to innovate and inspire

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Boris bids for Tech City to join London & Partners

Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation ... Under his proposition, the Tech City Investment Organisation would move its operations across from ... size of budget would be shifted into London Partners. The Tech City Investment Organisation is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

manufacturers to publish clear guidelines on salt, sugar, fat and calorie consumption on their products. However ...

'Aggressive marketing' played role in summer riots, says panel

that 85% of people feel advertising puts pressure on young people to own the latest products. More than ...

Government alcohol strategy comes under fire from advertisers

have the unintended consequence of advertisers of non-alcoholic products facing a "very overcrowded ... inhibit the promotion of lower-strength alcohol products and the encouragement of responsible drinking ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

) and Subway each made commitments to cut the calories of their products. The commitments include: Asda will develop a new reduced-calorie brand across a range of products that will contain at least 30 ... Morrisons will launch a range of healthier products developed by its chefs and nutritionists. More than 300 ...

Osborne reveals tax breaks for video games producers

, which also revealed financial aids to encourage the production of animation as a way to secure further ... campaigned for tax incentives for the production of animation in this country from the Government ... announcing tax breaks will extend to games and some TV production comes back into the tax relief net too ...

ISBA Conference: Advertisers must prove their economic worth

the push to implement plain packaging on tobacco products and the display ban. He also said ...

Lynx sponsors panda mating programme at Edinburgh Zoo

at Edinburgh Zoo, as part of its "unleash the chaos" campaign for its latest product, Lynx Attract.

Editor's Comment: Olympic sponsorship is a long-term game

- that's the role of marketing, after all. Let's hope that tech brands' appetite for litigation ...

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