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Nivea signs Euro 96 team mates for skincare push

manager Terry Venables then appears, not screaming, because of his use of the Nivea Sensitive products ...

NBA gets serious about cracking UK

is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ... partners. We have had tech and FMCG brands in the past, but we are always looking at all categories ...

Jaguar steps up social media strategy to boost innovation

manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

The changing face of music tie-ups

significant evolution, noting: 'A young tech company partnering a 125-year-old company isn't something you ... to create his own track, providing the platform for its production and release. Pepsi's latest music ...

Novak Djokovic to wear Uniqlo at French Open

The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future product lines, as well as developing its functional wear. Uniqlo has previously launched a Twitter ...

Brand builder: Under Armour

Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

Media360: Virgin Media marketing chief on David Tennant signing

sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...

RAC hires John Orriss to head marketing

products and services into the existing customer base. He joined the company this month having ...

Dove seeks 'brand love' with strategic shift to Facebook

and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...

Orange invests in film ties after sponsorship review

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... an increasing sponsorship budget could result in the brand moving into movie production and extending its Apple ...

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