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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

such as Vogue and bought sequences of print ads to push different products. Adam Eve won the Gold of Golds ...

Clinton-owned Birthdays brand to disappear from high street

By Matthew Chapman, 17 May 12, 09:55

Willson-Rymer was leaving the company in the wake of it having to go into administration. Product ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

, excellence and inspiration in products. Given their shopper base and food hall dynamics I am sure M S can ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ... range of products." The voucher activity follows a torrid trading season for the supermarket, whose ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ... goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ...

Clinton Cards chief Willson-Rymer departs following administration

By Matthew Chapman, 11 May 12, 12:40

Administrator Zolfo Cooper has confirmed a large number of board members will also exit, including product development director Debbie Darlington and non-executive director Dave Hughes, the former chief marketing officer at Game. Non-executive chairman Don Lewin will also depart, alongside group managing ...