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Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

. There is no doubt that sharing products through platforms such as Pinterest is an economical way for some recession ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

as well as its many products, at the same time as steadying the ship. ... applications, 'very successfully', and created 'strong brands, products and service experiences within those groups'. While these products have retained their specialist marketing teams, they require consumer ... for different things. Microsoft, like Procter Gamble or Unilever, enhances its products when its brand name ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... an increasing sponsorship budget could result in the brand moving into movie production and extending its Apple ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

products include must-have functionality, fully integrated. - Vertu must maintain product integrity ... thing that has happened to the brand. REMEDY - Make sure the product has technical parity ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... to stock their products. 'It is an extraordinary opportunity,' adds Gissing. 'If a customer trusts you ... goal to move away from what many consider an over-reliance on products provided by Waitrose, its long ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

made of Samsung's advances in 'convergence' tech-nology, but its greater achievement may ... : Samsung's rise - The world's biggest technology company rose from low-tech beginnings: when Samsung ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

suspended from Twitter because of the appeal of Apple products to spammers. This may partly explain Apple ... and Ireland , says: 'As a brand that has always put consumers at the heart of our product innovation, we view ... and an existing army of advocates. Other brands will need differentiated, reliable products and compelling content ...