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Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... an increasing sponsorship budget could result in the brand moving into movie production and extending its Apple ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

products include must-have functionality, fully integrated. - Vertu must maintain product integrity ... thing that has happened to the brand. REMEDY - Make sure the product has technical parity ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... , but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

have had a relationship with customers on money products before we had a money product which ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

-themed ad break on ITV . The company's product line-up includes home phone as well as broadband ... but we re keen to build awareness of our growing product portfolio, nationwide availability and award ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

there are precious few mentions of the products in social media, as people often don't refer to them by name. Andrew ... people talk about using products. He gives the example of Philadelphia cheese; a search ... instead would help to see how people use the product. Nelson adds that social-media monitoring can ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

Congress in Barcelona last month to lap up the latest product developments from the industry's biggest ... you have a website? Good. Take what you know about it and go from there.' Breaking down the product ... seemed absurd. In 2012, it made a lot of sense. Ford is raising its profile at tech events around ...