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From 1930s 'Brand Man' to today: the evolution of the brand manager
of customer experience - a more holistic view of the brand that takes it beyond the product and its ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
If you define innovation as being first to work with a product or service, then the answer is no. It ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
, will give Bright Food access to extensive brand-building, technical and product-development capability ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...
Twitter boss: UK brands 'driving ad innovation'
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... , but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
Nike marketing boss attacks 'institutionally analogue' businesses
is in the product and experiences we provide, and second, through the meaningful connections we provide. I used to run advertising for Nike, and we grew up being a company built on amazing athletes, products ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
claims, credit, whatever the product someone, somewhere wanted to ban its advertising. Single ...
Save the planet marketing 'won't change consumer behaviour'
product sell, disguised as a sustainability initiative. It assumes people are more motivated by green than ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
manufacturers to publish clear guidelines on salt, sugar, fat and calorie consumption on their products. However ...
One Child Policy 2.0: outlining the implications for marketers
of beauty and luxury products a reward they receive for providing the family with a child to continue ...
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