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O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ... , clear and trusted" brand as it expands its business beyond telecoms services into other areas ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

will make you say Wowcher today? Profero, Asos marketplace Technology Telecoms ...

BT rolls out messaging tool to increase sales conversions

By Matthew Chapman, 27 September 11, 10:30

The technology has effectively plugged gaps in the BT customer journey, which was stalling despite leads being generated through extensive marketing efforts pushing the telecoms firm s services. Connect, which was created by Crayon s new Zigzag technology division, enables call centre agents ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

director of Vodafone, Crook looks after the overarching brand strategy for the telecoms company ...

Tories and Lib Dems lead growth list of direct mail users

By Noelle McElhatton, 01 November 10, 02:53

and telecoms brands now dominate the upper echelons of the top 100 spenders, as financial service brands ...

John Lewis drops Greenbee brand and focuses on insurance

By Daniel Farey-Jones, 17 September 10, 01:05

Greenbee was launched in 2006 to offer a range of home-based services, which started with insurance and widened to travel, telecoms and event tickets booking. Justin van Derpant, general manager of the division, said: "What we've found is Greenbee has been very successful, especially in the insurance space ...

Marketing video: Telecoms round table

By Staff, 20 October 09, 08:30

LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo ... selection of telecoms marketers and category experts to join us at the Century Club in London. Film produced ...

Marketing's Direct Marketing and Sales Promotion League Tables 2009

By Noelle McElhatton, 31 March 09, 08:30

difficult year, but we're fortunate that O2 is in telecoms and EDF is in energy - two markets that need ...

Marketing Direct: List Report 2009

By Noelle McElhatton, 24 February 09, 12:00

Training; Pub: Publishing; R: Retail; SW: Sweepstakes; Tel: Telecoms; T: Trade; T C: Training ... : Professional services; Pub: Publishing; R: Retail; SW: Sweepstakes; Tel: Telecoms; T: Trade; T C: Training ... : Property; P T: Personnel Training; Pub: Publishing; R: Retail; SW: Sweepstakes; Tel: Telecoms; T: Trade ...