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CoolBrands: How to capture the essence of cool

By Nicola Clark, 28 September 11, 10:00

/UK Attractions The Arts 20 Maserati Automotive/Cars http://www.marketingweek.co.uk/sectors/telecoms ...

BT rolls out messaging tool to increase sales conversions

By Matthew Chapman, 27 September 11, 10:30

The technology has effectively plugged gaps in the BT customer journey, which was stalling despite leads being generated through extensive marketing efforts pushing the telecoms firm s services. Connect, which was created by Crayon s new Zigzag technology division, enables call centre agents ...

Huawei, the Chinese smartphone challenger brand, hires IBM to advise on marketing structure

By Noelle McElhatton, 15 September 11, 10:15

Huawei, the Chinese telecoms company aiming to become a major global player in the cloud computing ... IBM has 25 consultants working on the project, due to be completed by the end of November, Businessweek reported yesterday (Wednesday) The brand, which claims to be China s largest telecoms provider, has ambitions to more than triple sales to $100 billion in the next 10 years by expanding ...

Sony Ericsson brings in Daisy Lowe to launch Xperia Ray

By Matthew Chapman, 15 September 11, 08:55

experience and Xperia Unseen is yet another example of this." The telecoms firm is hoping for a successful ...

Telecoms firms banned from locking customers into contracts

By Matthew Chapman, 14 September 11, 09:55

, TalkTalk and Titan Telecoms, which tie landline and broadband customers into repeated minimum contract ... Ofcom estimates that 15% of UK residential customers are currently on rollover contracts, where you need to opt-out to end the relationship. Telecoms giant BT is the largest communications provider ... Adept Telecom, Axis Telecom, Eze Talk, iTalk, TalkTalk Business, Titan Telecoms, and Optimum Calls ...