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Apple cements most valuable brand status as UK's giants slide

Scotiabank 9,627 -4% -9 84 Telecom Italia 9,572 -18% -5 85 ... % 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

, personal care, telecoms, social media and charitable sectors. 'We know that many brands ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

.2%) and telecoms (14.9%). Both sectors overtook finance and automotive, which had previously been major spenders ...

Google ranked top brand and Dove enters top 20

By Loulla-Mae Eleftheriou-Smith, 18 January 12, 11:31

sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

The Chinese are coming

By Rachel Barnes and Sarah Shearman, 30 November 11, 12:00

brands, including China Telecom, agrees that the challenge is to change perceptions. 'BMW makes cars ...

CoolBrands: How to capture the essence of cool

By Nicola Clark, 28 September 11, 10:00

/UK Attractions The Arts 20 Maserati Automotive/Cars http://www.marketingweek.co.uk/sectors/telecoms ...

Private Equity: Asset strippers or brand builders?

By David Benady, 14 September 11, 12:00

few years. Switched focus In the past, the funds bought up manufacturing, mining and telecoms ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

By Rachel Barnes, 14 July 11, 12:01

, including Singapore and Egypt, was drawn to the telecoms world in 2005, when he became a senior marketer ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

director of Vodafone, Crook looks after the overarching brand strategy for the telecoms company ...

Google and Vodafone top global and UK brand lists

By Ed Owen, 21 March 11, 12:25

In Brand Finance's annual survey, Google has topped the global list with a brand valuation $44.3bn ( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place. Vodafone is the largest telecoms brand, and the fifth-biggest brand overall, with a valuation of $30.7 ( 18.9bn). Apple's brand rating ...