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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans. ... ." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... -funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being ... every month with tickets for the Olympics up for grabs. The 'Feel Better Energy' campaign was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... , stuffed with average ads with average messages. Because, whilst the campaign is clearly being ... monkeys and animated creatures are common fare. Yes this campaign has achieved strong recall ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ... secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series Misfits, said: "This new campaign cleverly builds upon the success of the previous FINDKopparberg campaign ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... ' was the somewhat unkind verdict one commenter left on our story before the launch of the TV ad . However ... -month period from October 2011 - when the campaign started - to 31 March 2012. Revenue per seat was 50 ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ... (May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ... Agency/TV Buyer Recall rank % 1 -1 Comparethemarket ...