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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ... and music elements of the 'Kick in the Mix' campaign in an innovative and unique way." Follow Loulla ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ... The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... -brand campaigns since, the most recent examples being for Skype and Internet Explorer, Snare says the umbrella ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ready for a night out. Malibu is expanding the campaign, now in its second year, to create pop ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV ... campaign from next month across music sites Spotify and we7, and teenage online network MTV, until ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment ... channels. Evian is currently running a strategic outdoor campaign that targets specific occasions ... and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel campaign. Gabby Hegarty, Internet Explorer lead in the UK, previously told Marketing that with Google ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... ' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign ... and lifestyle sites. MSN is also launching its first Facebook campaign with a Now Calculator app that tests ...