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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base ... ,000 followers, and will support the campaign with alerts to its 675,000 newsletter subscribers. Last October KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Sainsbury's targets mothers with Little Ones revamp

By Matthew Chapman, 12 April 12, 10:30

more segmented monthly Little Ones email campaign, which involves the club targeting content ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

tool for maximising the reach, resonance and values of their campaigns,' he says. TNS analysis ... easier, but, in reality, it has made the world far more complex. The task of creating marketing campaigns ... foodies', 'supplementers', 'carnivores', 'balanced dieters' and 'fussy eaters'. By targeting campaigns ...