Search Results for: Television campaign

Search headlines only Include Brand Republic articles

Results 1 - 10 of 246 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

factory in Flimby, Cumbria, a fact it is highlighting in its current ad campaign, which represents its ... that Virgin Atlantic's London campaign, which recreates the Union Flag but reinterprets it with images ...

Embracing social business design

18 April 12, 12:00

-media campaigns through apps. A well-designed social business knows where these structures sit, and which part ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

engineering. Its main campaign of the year is pencilled-in for the fourth quarter, to back its latest Leon ... and digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

are also a result of looking at how we can better help brands. With TV advertising in reach of many more advertisers now, we have a dedicated person to support agencies that are new to TV advertising, or work with us so irregularly that it almost feels like the first time, every time. We've launched a campaign ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

're also getting high public relations happening at the same time. And if you can combine that with TV ... of figures. It might have been an estimate, but remember the Old Spice campaign was not just digital. It also included TV TV and digital and public relations over the course of a year. So the point about digital costs ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

on its audience of young male drinkers, as it takes on rival Frijj with a £2m TV and social media ... The campaign puts the brand on TV for the first time in two years and introduces "the shake squad ... the new strapline, "What a difference a shake makes". The campaign was created by Mercieca and breaks on Monday (19 March) and will run on TV for three weeks. Exclusive content and competitions will break ...