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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being ... every month with tickets for the Olympics up for grabs. The 'Feel Better Energy' campaign was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... ' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung ... that the safety campaign does not go down the traditional scaremongering route, it lacks that twist to make ... . Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... 's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... the ' Great Little Ideas' campaign was overhauled last October to throw more weight behind the company ... , Premier Foods, said: "The campaign is another sign of our continued investment in the Premier Foods power ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

on the body's 'GREAT' campaign to promote domestic tourism. ... fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ... operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ... secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series Misfits, said: "This new campaign cleverly builds upon the success of the previous FINDKopparberg campaign ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

will be extended to ad campaigns in co-ordination with model launches. It does not appear in Toyota s recent Yaris campaign, which features an animated rapper. ...