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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

to bolster its general merchandise offering the retailer has launched a "shwopping" ad campaign fronted ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung ... that the safety campaign does not go down the traditional scaremongering route, it lacks that twist to make ... . Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... , stuffed with average ads with average messages. Because, whilst the campaign is clearly being ... monkeys and animated creatures are common fare. Yes this campaign has achieved strong recall ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

By Matthew Chapman, 09 May 12, 11:15

claims the TV campaign pushing its 'Live Well for Less' strapline has captured the mood of customers ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ... (May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover ... Successfuly combines the best of online and TV 9 / 10 In 2011 ... the Ivory boys how to juggle a ball. Nivea has successfully combined the best of online and TV to crack ... and taken the best of the familiar reality-show format from TV to make it happen. Now Nivea has ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...