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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign ... and lifestyle sites. MSN is also launching its first Facebook campaign with a Now Calculator app that tests ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... ' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

its 'Never Knowingly Undersold' campaign to radio, it was announced today. ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much-discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung ... that the safety campaign does not go down the traditional scaremongering route, it lacks that twist to make ... . Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a ... five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

on the body's 'GREAT' campaign to promote domestic tourism. ... fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ... operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...

BlackBerry looks to trump Samsung with NFC campaign

By Matthew Chapman, 14 May 12, 03:15

A television spot next week will feature a BlackBerry user buying popcorn in a cinema using NFC as the company attempts to show the technology makes payment easy. BlackBerry will support the television activity with a viral campaign that will drive viewers to a new microsite containing explanatory content ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure ... Heathrow is launching the campaign after it came under fire for the length of queues at border ... for the London 2012 Olympic and Paralympic Games, and the ad campaign aims to show how Heathrow s employees ... through the airport. The campaign, created by Masius, features outdoor and digital outdoor work across ...