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Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... 's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... the ' Great Little Ideas' campaign was overhauled last October to throw more weight behind the company ... , Premier Foods, said: "The campaign is another sign of our continued investment in the Premier Foods power ...

Ronaldo to star in Facebook challenge for Castrol documentary

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:30

The documentary, called 'Ronaldo tested to the limit' and created by oil brand Castrol Edge, shows the player undertaking a series of challenges while under scientific examination. Castrol Edge is pushing the documentary's release on iTunes this week through a social media campaign called "#RonaldoLIVE ...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... , stuffed with average ads with average messages. Because, whilst the campaign is clearly being ... monkeys and animated creatures are common fare. Yes this campaign has achieved strong recall ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

, but it really depends on their strategy and the objective for each campaign. With the ad products Promoted ... with their campaign. But having Promoted Tweets in the background, very much like brands have search ... and specific campaigns. ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

promised to use these suggestions to campaign on behalf of customers to create exclusive great value deals ... out or providing extra value for a shopping trip, we ll be campaigning to provide more great offers ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

on the body's 'GREAT' campaign to promote domestic tourism. ... fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ... operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...