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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature prominent brands and design agencies that are committed to championing and recognising achievements ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ...

Brand Manager of the Week - Jasper Martens, Head of social and search marketing, Simply Business

11 January 12, 12:00

and teach marketing properly (not the textbook version). - What is your favourite ever marketing campaign? The 'Adam and Eve' viral campaign for Dutch insurance company Centraal Beheer (http://tinyurl.com/7jb3mwq ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

the future' campaign managed to hijack attention from official sponsor Adidas at the 2010 FIFA World Cup ... -schmaltzed by Sainsbury's? No, there has to be that emotional connection. We are not after schmaltz with our campaigns ... the success of the 'Greatest Job in the World' campaign? We might not have received the same publicity ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year ... television series, including Art That Shook the World, A History of British Art and The Art of Russia, Graham ...

The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity

By Oliver Luft, 26 August 11, 12:00

Face-to-face marketing has been a hot topic recently, thanks to consumer campaigns, a self-imposed door-to-door sales ban by a major energy supplier and an investigation into the practice by energy regulator Ofgem. Unsolicited doorstep selling made the mainstream news this month when British Gas ...