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Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

. The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

the "Make mine milk" campaign to encourage consumers to drink low-fat milk. ... The campaign has been running since April 2010 when it launched a series of ads featuring Pixie Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk ... , the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed ... advertising campaign is expected to start filming in London this week. Previous films stars including Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance. The high-profile TV ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...

Welsh rugby stars soften up with Dove Men+Care partnership

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 02:39

its Dove Men+Care range in 2010, supported by a major brand campaign using the strapline, "Isn t it time for comfortable skin?". The campaign was one of the first in a series of marketing pushes from ... the sector. The brand instead created a tongue-in-cheek campaign to bring new male consumers ...

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ... to effectively integrate it in our campaigns and how it can deliver strong ROI. What hobbies do you have ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...