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Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

campaign really brings to life our service in a creative, compelling and engaging way." The activity forms part of American Express's long-running 'Realise the Potential' campaign. The payment company ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... to the campaign coming in June. This year s philosophy is making our campaigns have no dead end and how ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ... was cut as a result of the feedback. While campaign feedback traditionally comes from in-depth pre ... dozen comments, so you need proper tools to judge it. In the More Th n Freeman campaign, just 6 ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ... s fanbase during a month, and campaigns by test partner Ben Jerry s reached 98% of their total fans, a ...

My Secret Work Weapon: Your children expose you to a variety of influences

By Paul Troy, director of consumer marketing, Moneysupermarket.com, 18 April 12, 09:00

Moshi Monsters is huge, for example; the next generation is totally comfortable with the digital space. My kids also tell me about what they see on TV, and they absorb it all. What's really annoying ... never normally would, such as Despicable Me and The Muppets. You work in marketing, you watch TV, and it ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send ... The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February . To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app. A humorous ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco anthem 'YMCA', launching next month and running through to June. The campaign was created in ...