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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

's lives at many levels. What is your favourite ever marketing campaign? Nescafe's 'Love affair ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

and Haymarket founder Michael Heseltine. THE CAMPAIGN 'PRICES WORTH CHECKING OUT' Ocado has stepped up its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... story on the BBC about you launching a campaign about 4G. Orange That operation is still under ... or August. Mktg Do you know anything about this 4G campaign? I think it's called 4G Britain. Orange ... -handler didn't seem well briefed about the Everything Everywhere lobbying campaign, and appeared confused about ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

has been brought to life in the recent TV campaign. What was your first job? I had the usual ... campaign? Honda 'Cog'; that the product was integral to the creative is a marketing dream. What ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

.' For advertisers, RTB promises to make it easier to buy a campaign in the fragmented online space, says Nigel ... , individual campaigns and tagging - there is a big opportunity within online display,' he adds. 'In social ... , but we have been looking into using it for brand campaigns, and increasingly for video on demand ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ... to effectively integrate it in our campaigns and how it can deliver strong ROI. What hobbies do you have ...