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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

month launched its latest TV campaign starring its own staff, which was intended to draw attention ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

will be extended to ad campaigns in co-ordination with model launches. It does not appear in Toyota s recent Yaris campaign, which features an animated rapper. ...

Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ... Agency/TV Buyer Recall rank % 1 -1 Comparethemarket ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its ... '." The campaign will run until the end of June, with 60-second ads running on TV and a 90-second version screening in cinemas. It follows the launch of a new UK campaign for the brand's A5 model , which harks back ...