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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... launched its first major European marketing push last month, which included a TV and digital marketing campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m ... The Facebook campaign will help make five peoples' wishes a reality, by providing the support ... reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ... . The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...

Brand Barometer: Social media performance of Ann Summers

By Gemma Charles, 04 May 12, 12:00

but no meaningful social spike. April A spate of campaigns has attracted more than 250k Facebook fans ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

brand in 2012. He drives both the fashion and family focused campaigns, including the recent Back to School and Easter 5 or less campaigns. He has also worked for Wal-Mart international as global marketing ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

&S), to discuss the brand's newly launched 'Shwopping' campaign, fronted by Joanna Lumley. ... brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer ... Marketing why Lumley was chosen to front the campaign and discusses how it has already made a splash ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

The M S Shwopping campaign forms part of the retailer's Plan A responsible business strategy. M S believes the campaign can help change customer buying habits and protect the environment. Lumley will front a marketing campaign, including TV ads, along with serving as the retailer's global ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

human rights and environmental pressure groups have joined forces this week to stage a campaign targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

Adidas is rolling out its biggest UK ad campaign to date with the aim of showcasing British talent ... The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as TV comedian Keith Lemon and musician Example. The ad ... of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show ... marketing campaign. It aims to use Reebok's association with CrossFit to change the way people think about ... , local events and 'The Box' TV schedule. Katrin Ley, brand director for Reebok, EMEA, said: "The fact that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ...