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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ... and music elements of the 'Kick in the Mix' campaign in an innovative and unique way." Follow Loulla ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

's lives at many levels. What is your favourite ever marketing campaign? Nescafe's 'Love affair ...

Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

, which is an experiential and digital campaign to create the "ultimate dressing room", for getting women ready for a night out. Malibu is expanding the campaign, now in its second year, to create pop ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV ... campaign from next month across music sites Spotify and we7, and teenage online network MTV, until ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

Danone Waters is running a series of campaigns for Evian and Volvic, following the appointment ... channels. Evian is currently running a strategic outdoor campaign that targets specific occasions ... and Evian ambassador Maria Sharapova, in an outdoor campaign to promote Evian's position as an official ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

media strategy, which is handled by WCRS, has been built around community management and campaign engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... 's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... the ' Great Little Ideas' campaign was overhauled last October to throw more weight behind the company ... , Premier Foods, said: "The campaign is another sign of our continued investment in the Premier Foods power ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... , stuffed with average ads with average messages. Because, whilst the campaign is clearly being ... monkeys and animated creatures are common fare. Yes this campaign has achieved strong recall ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... was very positive . However, he warned of the need for brands to keep evaluating campaign performance. ...