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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

from offering tools to allow them to transfer search advertising campaigns across AdWords and other ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

-based campaign entitles "Sporttweet" to promote its summer sportswear. Djokovic's tie-up with Uniqlo would ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... launched its first major European marketing push last month, which included a TV and digital marketing campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

, as well as following our football coverage. If we're at a photo shoot or doing a marketing campaign, I can ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being ... every month with tickets for the Olympics up for grabs. The 'Feel Better Energy' campaign was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...