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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ... The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... -brand campaigns since, the most recent examples being for Skype and Internet Explorer, Snare says the umbrella ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... ' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...

BlackBerry looks to trump Samsung with NFC campaign

By Matthew Chapman, 14 May 12, 03:15

A television spot next week will feature a BlackBerry user buying popcorn in a cinema using NFC as the company attempts to show the technology makes payment easy. BlackBerry will support the television activity with a viral campaign that will drive viewers to a new microsite containing explanatory content ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

and Haymarket founder Michael Heseltine. THE CAMPAIGN 'PRICES WORTH CHECKING OUT' Ocado has stepped up its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... story on the BBC about you launching a campaign about 4G. Orange That operation is still under ... or August. Mktg Do you know anything about this 4G campaign? I think it's called 4G Britain. Orange ... -handler didn't seem well briefed about the Everything Everywhere lobbying campaign, and appeared confused about ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

their impressions with the world. The campaign will also drive engagement across other channels, including TV, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ... that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... to the campaign coming in June. This year s philosophy is making our campaigns have no dead end and how ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

By Matthew Chapman, 04 May 12, 08:45

". A global ad campaign created by Cheil Worldwide will highlight the phone's "intuitive" features ... brings users high quality TV and movies, while Samsung Music Hub will offer a personal music streaming ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

. With far too much inventory that lacks the supply-and-demand control of offline media such as television ... and ad placements, which are more attractive to advertisers looking to deliver campaigns beyond direct ... exchange) is expected to deliver very efficient, fully attributable online marketing campaigns. ...