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EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being ... every month with tickets for the Olympics up for grabs. The 'Feel Better Energy' campaign was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

promised to use these suggestions to campaign on behalf of customers to create exclusive great value deals ... out or providing extra value for a shopping trip, we ll be campaigning to provide more great offers ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... was very positive . However, he warned of the need for brands to keep evaluating campaign performance. ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... story on the BBC about you launching a campaign about 4G. Orange That operation is still under ... or August. Mktg Do you know anything about this 4G campaign? I think it's called 4G Britain. Orange ... -handler didn't seem well briefed about the Everything Everywhere lobbying campaign, and appeared confused about ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

through-the-line with the next part of our Little Boxes campaign, complete with a big digital play ... to the campaign coming in June. This year s philosophy is making our campaigns have no dead end and how ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

-running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ... other executions from the campaign, also starring Tennant and Branson, which promote its Collections range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ...

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

Despite the switch, the company is not moving its customer service operation from Yorkshire and will again feature straight-talking Northern character Joe and the Plusnet brass band in its next ad campaign. It first used "good honest broadband from Yorkshire" in 2010 after appointing Karmarama as its retained ...

Social media: how your research can get the most out of the world's biggest focus group

By David Benady, 23 March 12, 12:00

will simply be people saying "see you in Starbucks later".' Lack of subtlety TV channels use social ... of the great hopes for real-time research is that it will enable brands to tweak their ad campaigns as comments ... on the buzz around a campaign too long after the event,' he says. 'Being able to do something about ...