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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route ... The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

BA names Hamish McVey as head of brands

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:21

McVey has replaced Abigail Comber, who was promoted in January this year to the position of head of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign . Comber continues to report to Frank van der Post, managing director, brands ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a ... five to six years." The 'To Fly. To Serve.' campaign, by Bartle Bogle Hegarty, reached more than four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

on the body's 'GREAT' campaign to promote domestic tourism. ... fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ... operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure ... Heathrow is launching the campaign after it came under fire for the length of queues at border ... for the London 2012 Olympic and Paralympic Games, and the ad campaign aims to show how Heathrow s employees ... through the airport. The campaign, created by Masius, features outdoor and digital outdoor work across ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... ' was the somewhat unkind verdict one commenter left on our story before the launch of the TV ad . However ... -month period from October 2011 - when the campaign started - to 31 March 2012. Revenue per seat was 50 ...

Tourism minister defends VisitEngland campaign against industry biteback

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 02:00

for their £5m campaign to promote domestic tourism in the face of opposition at a tourism industry event. ... The 5m 'Holidays at home are great' campaign launched in March this year featured British ... questioned whether, while the UK economy is in a state of austerity, the campaign has been worth the money ... there would be a "full evaluation" of the VisitEngland campaign to scrutinise its benefit on the domestic ...

Thomas Cook head knocks Government's 'stay at home' campaign

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:56

at home are great' campaign, of which Thomas Cook was a partner, Ailles said the operator, "supported the campaign because it made sense for us commercially", but that the Government should be supporting tourism "across the spectrum". He added: "The Thomas Cook 'Wonderful World' campaign should have run alongside ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base ... ,000 followers, and will support the campaign with alerts to its 675,000 newsletter subscribers. Last October KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...