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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

campaigns. ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... of understanding about how best to deliver and evaluate digital campaigns. This was highlighted in a CNBC poll ... , via a traditional TV channel, shows the tail is beginning to wag the dog. You have only to look ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature prominent brands and design agencies that are committed to championing and recognising achievements ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... was very positive . However, he warned of the need for brands to keep evaluating campaign performance. ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

human rights and environmental pressure groups have joined forces this week to stage a campaign targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

affairs director at ISBA, said: "UK doctors are preparing to campaign against business, not the causes ... support for the campaign is simply opportunistic, ambush PR". In a separate call, the doctors ask ... this is that no one, least of all the doctors fronting the campaign, can say what is or what is not unhealthy foods ...

One Child Policy 2.0: outlining the implications for marketers

By Jerry Clode, 16 April 12, 09:00

campaign featuring female punk singer Kang Mao and a female tattoo artist both boldy attacking gender ... the family line. As a result, emotive campaigns about the nurturing role of a mother are "out" in China ...