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Kellogg's Rice Krispies Squares launches 3D ad

By John Reynolds, 25 May 12, 03:55

's Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ... on the campaign were Lewis Raven Adam King. Follow John Reynolds on Twitter @johnreynolds10 ...

Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

By Matt Cartmell, 25 May 12, 12:54

campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ... century. We put forward the strongest global team and a winning communications campaign to help Tokyo 2020 ...

MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen ... campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under the strapline 'Original Social Media'. The campaign will run across a number of print titles. The five-week campaign aims to show that The Sun's stories influence conversations at home, work, in cafes and pubs ...