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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

launched its first major European marketing push last month, which included a TV and digital marketing ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

, via a traditional TV channel, shows the tail is beginning to wag the dog. You have only to look ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans. ... ." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... -funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...