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Media360: John Lewis marketer Craig Inglis on surprising consumers

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans. ... ." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... -funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got

Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

Tesco is in discussions with broadcasters about televising its Mum of the Year competition

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Successfuly combines the best of online and TV 9 / 10 In 2011 ... the Ivory boys how to juggle a ball. Nivea has successfully combined the best of online and TV to crack ... and taken the best of the familiar reality-show format from TV to make it happen. Now Nivea has ...

Brand barometer: TNT viral campaign reviewed

26 April 12, 09:00

sleepy Belgian town square for the launch of TV channel TNT, has soared up the viral video chart ... s target audience: TV buffs. The campaign also benefited from being picked up by highly influential ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show ... , local events and 'The Box' TV schedule. Katrin Ley, brand director for Reebok, EMEA, said: "The fact that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... with pay-TV operators Sky and Virgin Media to offer 24 channels of live action from the tournament ...