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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows ... Max s footballers in a series of challenges, which recreates scenes from the TV ad. Players receive ... the TV ad and get the opportunity to the play the game. Pepsi has also created a Facebook app ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media ... their impressions with the world. The campaign will also drive engagement across other channels, including TV, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over ... push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ...