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IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

build brands online in the same way as TV and press". He said that another factor, driving ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

TV ad breaking during this weekend's Super Bowl. ... -class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

By Tash Whitmey, EHS 4D, 24 January 12, 08:00

channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly, this means ...

We'll Call You: Netflix

18 January 12, 12:00

Moles may not hibernate, but we do spend as much of winter in front of the TV as the next mammal ... . Mktg And can I access TV shows as well as films via Netflix? Netflix Yes, you will be able to. We ...

We'll Call You - Virgin Media

11 January 12, 12:00

One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started ... Virgin Media Thank you for calling Virgin Media sales. How may I help? Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work. VM Let me take your postcode. (Mktg gives postcode.) OK ...

Warner Leisure Hotels launches new TV ad

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 11:20

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ...

Confused.com announces Nectar partnership with TV ad

By Alex Brownsell, 14 December 11, 10:54

The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site. In this ad, the brand highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ... , but also because TV works as the platform to launch brands into the social space. Either way, if telly ...