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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

are also a result of looking at how we can better help brands. With TV advertising in reach of many more advertisers now, we have a dedicated person to support agencies that are new to TV advertising, or work ... , when it contains claims or other problematic material that can't run here. Our TV admin service ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

're also getting high public relations happening at the same time. And if you can combine that with TV ... included TV TV and digital and public relations over the course of a year. So the point about digital costs ... ". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

on its audience of young male drinkers, as it takes on rival Frijj with a £2m TV and social media ... The campaign puts the brand on TV for the first time in two years and introduces "the shake squad," a trio of Yazoo characters styled on a 70s cop-show. The squad's mission is to break ... on Monday (19 March) and will run on TV for three weeks. Exclusive content and competitions will break ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

The campaign, created by RKCR/Y R, targets teenagers in a hard-hitting TV ad, which highlights ... ?" The campaign will run on TV and in cinemas until 29 April, and directs teenagers to a supporting site, http ... . The Home Office launched a series of TV ads tackling violence and abuse in teenage relationships in 2010 ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ... , which not only contains scenes of chaos, but by its very nature appears to even disrupt the TV schedule ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

competitive environment, the brand's main weapon is TV. Its creative strategy is simple: show the happy ... surgery. So long as this ad works, it will run on satellite TV, but there is ongoing A/B testing ... on the resources of MediaCom North, which plans and buys its TV time and collects and analyses the response data ...

Warner Leisure Hotels launches new TV ad

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 11:20

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

this year included the creation of an hour-long TV documentary, starring footballer Cristiano Ronaldo ... continued to produce impressive work for the Specsavers TV Book Club, with the focus this year ...