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EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...

VisitEngland defends £5m campaign after industry attack

. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...

Kopparberg unveils 'un-established' marketing drive

Drawing on its Swedish heritage, the drive is themed around the strapline " n-established since 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ... secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ...

Non-sponsor brands ramp up pre-Olympics sports marketing

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Nectar introduces Gift Horse brand character to promote online discounts

A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over ... push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ...

Brand barometer: Nivea viral campaign reviewed

Successfuly combines the best of online and TV 9 / 10 In 2011 ... the Ivory boys how to juggle a ball. Nivea has successfully combined the best of online and TV to crack ... and taken the best of the familiar reality-show format from TV to make it happen. Now Nivea has ...

LG seeks 3D TV boost with strategy shift

adopter audience to reflect a change in the design of its 3D televisions. ... manufacturer will this year spend 10m marketing its TVs, with a focus on design, Smart TV and 3D capabilities ... because there s lots of consumer confusion in terms of what Smart TV and 3D give to consumers . Nevertheless, take-up of 3D TV has been quite quick compared with previous new TV technologies, according ...

Unilever rolls out £2m Comfort Exhilarations campaign

The campaign, created by Ogilvy and launching at the start of May, features a TV ad and showcases the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach, and Vanilla and Gold Iris. The campaign will run until the end of September. Unilever hopes to bring new ...

Brand barometer: TNT viral campaign reviewed

sleepy Belgian town square for the launch of TV channel TNT, has soared up the viral video chart ... s target audience: TV buffs. The campaign also benefited from being picked up by highly influential ...

Audi presents brand manifesto in global campaign

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its ... '." The campaign will run until the end of June, with 60-second ads running on TV and a 90-second version screening ...

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