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Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

month launched its latest TV campaign starring its own staff, which was intended to draw attention ...

Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...

Tesco ditches 20-year Value range and replaces it with Everyday Value

By John Reynolds, 04 April 12, 12:45

Tesco is launching a TV campaign on 30 April to showcase its Everyday Value range, which

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... everything). Pepsi tried a digital strategy with its Pepsi Refresh scheme. It axed TV ads in the Super Bowl ...

Currys owner enters movie-rental market

By Sarah Shearman, 22 February 12, 11:33

a "huge range of movies and TV shows", adding that the service will roll out "soon". It is set to launch across mobile devices, as well as TV, enabling users to watch films "on-the-go". Knowhow ...

KFC rolls out 'his and hers' ads for BBQ Rancher burger

By John Reynolds, 14 February 12, 08:30

KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its ... in the US last year. TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men ...