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Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

Tesco is in discussions with broadcasters about televising its Mum of the Year competition

LG seeks 3D TV boost with strategy shift

By Matthew Chapman, 01 May 12, 08:30

adopter audience to reflect a change in the design of its 3D televisions. ... manufacturer will this year spend 10m marketing its TVs, with a focus on design, Smart TV and 3D capabilities ... because there s lots of consumer confusion in terms of what Smart TV and 3D give to consumers . Nevertheless, take-up of 3D TV has been quite quick compared with previous new TV technologies, according ...

Brand barometer: TVs, which one is most prominent online?

By Gemma Charles, 27 April 12, 08:30

Samsung is the most prominent, followed by Sony

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ...

Kinder Chocolate to debut on TV

By John Reynolds, 12 April 12, 01:04

Ferrero, the Italian chocolate maker, is to advertise its Kinder Chocolate product on television ... , on television in the UK. But it is now looking to increase the market share of Kinder Chocolate, which ... in the UK with marketing campaigns also supporting Ferrero Rocher and the Ferrero Collection. The TV ad ... . Executives at Ferrero believe that with TV support, Kinder Chocolate could be a big hit in the UK ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show ... , local events and 'The Box' TV schedule. Katrin Ley, brand director for Reebok, EMEA, said: "The fact that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... with pay-TV operators Sky and Virgin Media to offer 24 channels of live action from the tournament ...

Ben & Jerry's launches Karamel Sutra TV push

By John Reynolds, 30 March 12, 09:23

Ben & Jerry's is supporting its new indulgent Core ice-cream pot range with its first TV ad, which ... The TV campaign starts in April and forms part of an estimated 5m marketing investment behind the indulgent ice-cream. The TV ad, created by Amalgamated, features an American narrator who provides a ... in 500ml tubs, priced at 4.99 each. In addition to the TV campaign, which debuts on April 23, Ben ...

Audi brings 'Vorsprung' position to fore with new TV ad

By Alex Brownsell, 29 March 12, 01:00

Audi is rolling out a new TV ad for its A5 model, bringing its commitment to its 'Vorsprung Durch ... heritage and its historical commitment to 'Vorsprung Durch Technik'." The TV, print, digital and outdoor ...

Google marketer Felten notes 'TV works well with digital'

By Sarah Shearman, 28 March 12, 12:45

TV works well with online advertising, although digital remains at the heart of Google's marketing ... Speaking to Marketing on the day Google announced plans to roll out a TV ad as part of its first ... . "But educating how the browser worked [in the Chrome TV ad] worked well. Usage went up a good ... changed over the past two years. Since Google first tracked TV success with its Super Bowl ad in 2010 ...