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Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ... (May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...

Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media ... their impressions with the world. The campaign will also drive engagement across other channels, including TV, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ...

Desperate Housewife Eva Longoria becomes face of Sheba

By John Reynolds, 08 May 12, 11:49

owners. The campaign will kick off with a global TV ad which airs from May 2012 and in the UK from ... . Along with the global TV campaign, the activity also run across print, digital, PR and in-store activity ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over ... push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ...

Wallace and Gromit star in Jubilee tea party film

By Sarah Shearman, 04 May 12, 01:40

recently created an animation of entrepreneur Levi Roots for his first Reggae Reggae sauce TV ad ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

By Matthew Chapman, 04 May 12, 08:45

brings users high quality TV and movies, while Samsung Music Hub will offer a personal music streaming ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

. With far too much inventory that lacks the supply-and-demand control of offline media such as television ...

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Successfuly combines the best of online and TV 9 / 10 In 2011 ... the Ivory boys how to juggle a ball. Nivea has successfully combined the best of online and TV to crack ... and taken the best of the familiar reality-show format from TV to make it happen. Now Nivea has ...