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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

, chairman and chief executive of MediaLink. Kassan identified social TV as an area for brands to tap into. About 80% of tablet owners use their tablet while watching TV, while 78% of smartphone owners use their handset when watching TV, according to Nielsen. Betting companies have employed dual-screen strategies ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year ... television series, including Art That Shook the World, A History of British Art and The Art of Russia, Graham ...

Viking eyes consumer appeal with relaunch

By Ed Owen, 18 May 11, 08:30

the voice of TV and radio presenter Chris Evans. A 30-second spot, incorporating the strapline 'All ... the company's efforts to appeal both to SMEs and consumers. The campaign broke this week, with TV ads ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ... , concentrated on raising his club's profile further around the globe. His background of building interactive TV company NetPlay TV into a global player bodes well. Commercial partnerships now touch all corners ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

to investing in traditional media. Banking on traditional media 'TV, radio and magazines still play a ... the reduction in spend might just have been a good thing. Phil Hall Head of TV, MediaCom: BT joins Sky ... in a given sector, as they did in TV, it makes a real difference. Along with those, car advertising ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

By Staff, 01 February 11, 11:11

, most beautiful piece of print or most amusing TV ad, it's the piece of work that reaches its target ...

LoveFilm extends Ocado food and film deal to 2012

By Arif Durrani, 18 January 11, 11:39

The first part of the campaign begins this week. It offers LoveFilm subscribers 15 off their first 75-plus shop at Ocado. The film and TV subscription service initially landed a year-long deal with Ocado in June 2010 with a pizza promotion that ran during the Fifa 2010 World Cup. Last week ...

The Year Ahead

By Nicola Clark, 11 January 11, 08:30

to grow. However, it also means that the recent increase in TV viewing is likely to remain a factor, and we will continue as one of the top three TV advertisers in the UK. We are also connecting more ... two new vehicles, as well as celebrating our centenary, so television advertising will continue ...