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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance. The high-profile TV ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

The campaign, created by Ogilvy and launching at the start of May, features a TV ad and showcases the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach, and Vanilla and Gold Iris. The campaign will run until the end of September. Unilever hopes to bring new ...