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Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

My Secret Work Weapon: Your children expose you to a variety of influences

By Paul Troy, director of consumer marketing, Moneysupermarket.com, 18 April 12, 09:00

Moshi Monsters is huge, for example; the next generation is totally comfortable with the digital space. My kids also tell me about what they see on TV, and they absorb it all. What's really annoying ... never normally would, such as Despicable Me and The Muppets. You work in marketing, you watch TV, and it ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...