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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

has been brought to life in the recent TV campaign. What was your first job? I had the usual ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

Office this spring involved the launch of a hard-hitting TV ad to educate teenagers about what ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ...

Duracell to give Bunny mascot a voice after 39 years

By Matthew Chapman, 02 April 12, 12:59

Procter Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways. Since making his silent TV debut in 1973 the Duracell Bunny has not had a voice, but will be given one from tomorrow (3 April ...